Once you have digital printing capabilities, developing effective, innovative ways to generate the volume and revenues you've been anticipating is the next step. The following tools offer everything from marketing plans to open house guidelines to the means to create portfolio samples almost instantly.

Selling Direct Mail Training Course

This workshop provides a road map for printers to develop a profitable direct mail business. The Direct Mail workshop will complement the ProfitAccelerator Create Relevant Direct Marketing That Gets Results Kit.

Wide Format Made Easy Kit

Provides a quick start in growing revenue for your wide format business Helps you understand where the best prospects are and how to reach them Contains sample application files that you can personalize with your logo and contact information Also includes multiple color media samples

Digital Print Shop in a Box

Interactive CD and Web-based collection helps printers new to digital Provides step-by-step guides, business resources, application software and associated services Includes a sales and marketing guide, operations guide, and CD with direct marketing templates and best-practice resources from Xerox and leading industry partners

Marketing Accelerator Kit

Create your own detailed marketing plan to promote and sell digital printing Includes tips, worksheets, and a sample marketing plan Also includes a list of industry and Xerox resources and additional references Kit consists of a binder with hard copy plus a CD for your convenience

Open House/PR Binder

Well-run open houses and seminars can dramatically grow sales and clientele A Public Relations section provides you with tools to boost your visibility, create demand for your company's offerings, and build customer relationships Kit consists of a binder with event checklist, useful tips, a timetable, and other information you'll need to stage a successful open house

Selling Digital Printing Audio Training Modules

Training course discusses key digital printing applications such as print-on-demand, inventory management, and variable data printing Modules include: Getting Started: Organizing Your Sales Territory, Prospecting for New Customers, Making the Approach Call, Gaining the Appointment Provided on a PlayAway® device with adjustable volume, speed, and bookmarks

Digital Sales Management Kits

Build and manage an effective, successful digital sales force Understand your customer's requirements and build a sales structure to meet those needs Kit includes information, strategies, best practices, and worksheets to help you and your managers lead a successful digital sales force

The Best of Instant and Small Commercial Printer Magazine

An informative collection of articles written by industry expert Joe Rickard Provides insight into sales management techniques and how to manage a digital sales force to spot new opportunities for growth Perfect complement to the Digital Sales Management Kit Magazine and articles reprinted with permission from the publisher

Vertical Market Kit, Volumes 1 and 2

Speak the "language" of your customer's business Use innovative samples to sell new ideas to customers in vertical markets Kit contains source files to create personalized 1:1 samples, information to develop vertical marketing plans, primers to train your sales force in vertical market issues, and sales presentations tailored to specific vertical markets

Vertical Market Print Samples

Demonstrate your understanding of vertical markets and their print applications Choose from 20 Industry Print Sample kits loaded with new ways to communicate using Xerox digital printing and workflow solutions Each kit includes 10 or more sample applications/documents; application briefs; industry primer; and a customizable executive customer presentation

Marketing4Digital (M4D) Book Series

Gain knowledge that will help you build more business from stronger, more loyal customers Give sales staff deep understanding of the environments and unique requirements of different segments Identify digital printing and variable data printing opportunities within each segment

ProfitAccelerator for In-Plant Kit

Create a Marketing Plan to grow print center volume and promote your offerings Kit includes: In-Plant Marketing Accelerator book; In-Plant Open House/PR book; ProfitQuick Brochure; Resource Directory for additional In-Plant tools; and customizable tools, guides, and templates on CD

Best of In-Plant Graphics Collection

This "Best Of" collection captures Xerox success stories in In-Plants and describes how In-Plants used digital technology to drive their printing business Articles cover technical and business-related topics, focusing on publishing, prepress, printing, binding, and mailing

Samples CD Print Kits

Create personalized portfolio samples using these source/PDF files Build a winning portfolio displaying vibrant, true-to-life color quality and unique variable information capabilities of Xerox digital presses Resources for iGen3™, DocuColor™ 240/250, 5000, 7000/8000, 4110 Enterprise Printing System, and Xerox Nuvera™ Digital Production Systems

Case Studies Kit

Learn and share what others have successfully accomplished Best practices of over 40 graphic communications professionals are featured Each case study shares the customer challenge, solution, and measurable results they've achieved with digital printing Kit includes case study doc with summary, searchable CD, and high-res PDFs

Graphic Impressions Magazine Article Reprint Kit

Gain insight from industry experts on how to market for future growth Learn how others have used digital technology to drive their printing businesses, boost profits, drive efficiencies and stay profitable despite market fluctuations Reprinted from recent editions with permission from the publisher Available in collections specialized for ProfitAccelerator or Creatives

Portfolio/Plastic Tote/Duffel Bag

Stylish, versatile tools provide an attractive, functional way to carry and showcase your ProfitAccelerator resources Oversized zippered artist's portfolio, clear plastic sleeves in a spiral binder Clear plastic tote is more like a briefcase Wheeled duffel bag can carry all your ProfitAccelerator resources and tools

ProfitAccelerator Essentials Kit

A combination of several of the most popular ProfitAccelerator tools: Marketing Accelerator Kit, Open House/PR Binder, Digital Sales Management Kit, Xerox Job Preparation Guide for Designers book, Prepress for Digital Printing book, and Design Guide for Black-and-White Cut Sheet Production book Available in English, French, Italian, German, Spanish, Portuguese, and Dutch